1. Who we are
My Savvy Shopper Limited, registered in England and Wales under company number 14943527 with its registered office at Crown House, 27 Old Gloucester Street, London, WC1N 3AX, is the data controller for the personal data described in this policy. If you have any questions, please get in touch via our Contact Us page.
2. Information we collect
We collect information in a few different ways depending on how you use the site.
- Information you give us directly. If you contact us by email or through a form on the site, we'll hold whatever details you provide, typically your name, email address and the content of your message.
- Information collected automatically. Like most websites, we use analytics tools to understand how visitors use the site, including pages viewed, time spent on the site, device and browser type, and approximate location derived from your IP address.
- Affiliate click data. When you click through to a brand's website from an offer on our site, a tracking parameter is attached to that link so the brand's affiliate network can confirm the click originated from My Savvy Shopper. This allows us to earn a commission if you go on to book, at no cost to you.
3. How we use your information
We use the information we collect to operate and improve the site, to respond to enquiries sent through our contact channels, to understand which content and offers are useful to visitors, and to meet our commercial arrangements with affiliate partners. We do not sell your personal data to third parties.
4. Cookies
Cookies are small text files placed on your device when you visit a website. We use a small number of cookie categories, summarised below.
| Category | Purpose | Typical duration |
|---|---|---|
| Essential | Required for the site to function correctly, such as remembering your cookie consent choice. | Session or up to 12 months |
| Analytics | Helps us understand how visitors use the site so we can improve it, using tools such as Google Analytics. | Up to 24 months |
| Affiliate tracking | Attributes a booking made on a brand's website back to a click that started on My Savvy Shopper, so we can be paid commission. | Set by the third party network, typically 30 to 90 days |
You can control or delete cookies through your browser settings at any time. Blocking cookies may affect how parts of the site work, and blocking affiliate tracking cookies specifically will not affect the price you pay for anything you book, but it will prevent us from being credited with the referral.
5. Third party services
We use trusted third party services to run parts of the site, including web hosting, analytics and affiliate network tracking. These providers may process data on our behalf under their own privacy and security terms. When you click through to a travel brand's website, that brand becomes responsible for any data you provide to them directly, governed by their own privacy policy rather than ours.
6. Your rights
Under UK data protection law, you have the right to ask what personal data we hold about you, to have inaccurate data corrected, to have data deleted in certain circumstances, to object to or restrict certain processing, and to receive a copy of your data in a portable format. To exercise any of these rights, contact us via our Contact Us page. You also have the right to complain to the Information Commissioner's Office if you believe we have not handled your data properly.
7. Data retention
We keep personal data only for as long as necessary for the purpose it was collected. Enquiries sent to us are typically retained for a reasonable period to allow for follow up, after which they are deleted. Analytics data is retained according to the settings of the analytics tool in use and is not linked to your identity.
8. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or in the law. The version published on this page at the time of your visit is the version that applies.